advantages and disadvantages of qualitative research and...

advantages and disadvantages of qualitative research and briefly quantitative research. This essay will initially present the advantages and disadvantages of qualitative research and briefly quantitative research. It will then go on to critique a qualitative research article yet due to the word count only several factors of this will be critiqued and the article is by Wills et al (2005). Later it will consider the use of the research paper within the clinical practice area; and discuss whether the results are beneficial to the nursing profession. The implications for care delivery will be addressed and finally a conclusion will be given which will include recommendations for future practice through research. There are two forms of†¦show more content†¦The interviews were conducted by the author and this can be seen as making it more reliable as there would be no confusion as to misinterpretation from another interviewer. All interviews were tape recorded which is useful for the interviewer to analyse the data, however notes where not taken and if the tape recorder was lost or broken then there would be no information gained from that interview. Questions that deal with in-depth descriptions are best conducted from a flexible design and unstructured method of data collection (Polit Hungler). A non-directive method was used for the interviews which enabled new perspectives to emerge for example bullying and exercise and Parahoo (2006) strengthens this by saying that conducting qualitative research can allow participants to put responses into context and this will emerge with new data and it is called holistic exploration. Through new perspectives emerging it can give suggestions for future research topics based around obesity and this is an advantage to this research. Data Analysis It is not possible to know the researchers body weights and it may be considered that could their weight have affected the children s comments. If a quantitative research method was used then it may have been able to answer the question of why are these children overweight. Pseudonym names were given as toShow MoreRelatedHow can Greggs improve the validity of the information gathered from Market Research?1349 Words   |  6 PagesHow can Greggs improve the validity of the information gathered from Market Research In order to answer this task, I will suggest methods of how Greggs can improve the validity of the information gathered from primary and secondary research. First I will briefly explain the different types of information that Greggs could gather for market research. Primary Research Primary data is when you collect and gather the data first hand in the form of a questionnaire, survey, telephone or interview.Read MoreQualitative Research On Quantitative Research1496 Words   |  6 PagesThe qualitative research method involves analysing data, such as words, pictures or objects. It is more subjective, and requires the researcher to interpret data in order to form thematic ideas. Quantitative research can gather a large amount of data that can be easily organised and manipulated into reports for analysis. It often includes one to one interview. It utilises open- ended questions. This means that the researcher has to interpret their findings. Moreover, in qualitative research isRead MoreSales Promotion1365 Words   |  6 Pagesinterrelationship between consumer behavior and marketing concept. (what is marketing and societal marketing concept, embracing the marketing concept and segmentation, targeting and positioning) 2. Describe the interrelationship between marketing research, market segmentation and targeting and the development of the marketing mix for a manufacture of mobile phone. (embracing the marketing concept, utilizing the concepts of segmentation-targeting-positioning and marketing mix.) 3. Explain the interrelationRead MoreMarketing Research Literature Review1259 Words   |  6 PagesMarketing research I have chosen the market research because it is the very first step of most economical process. Philip Kotler (1994) define the marketing research as â€Å"function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; to generate, refine, and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. Marketing researchRead MoreMrm Case Study Analysis1691 Words   |  7 PagesThis research is targeting the population which are citizens eligible to vote, in this case above the age of 18. There are a mix of Qualitative and quantitative research. About 8 focus groups of sizes Between 6-8 will be conducted at the electoral commission. A couple Of depth interviews will be conducted. The profile of these participants Are citizens eligible to vote. They are picked at random. These research Methods provide a rich insight to the research problem. On the other handRead MoreResearch Study On Data Collection Instruments1959 Words   |  8 Pages 2.4 Research instruments Interviews, surveys, in-depth interviews, case studies, fieldwork, simulations and experiments are all examples of data collection instruments that researchers may use to collect qualitative and / or quantitative data (Saunders et. al, 2006; Crotty, 1998). Surveys as indicated in section 2.2 are mostly used in quantitative research and interviews in qualitative research but researches can use an instrument or a combination of instruments that are best suited for and /Read MoreLimitations Of A Semi Structured Interview1444 Words   |  6 PagesSection 1: Methodological Considerations Question 1 One advantage of a semi structured interview is that in the case of participants who tend to answer questions briefly, the interviewer can ask more open ended questions and cater the structure of the interview for the participant. The interviewer has a choice of which order to ask the questions in and how to ask them. For instance, in the transcript for the interview, the interviewer is being provided with one sentence yes/no replies in the beginningRead MoreQualitative Research Methods5213 Words   |  21 PagesOVERVIEW Qualitative Research Methods: A Data Collector’s Field Guide Module 1 Qualitative Research Methods Overview F A M I L Y H E A L T H I N T E R N A T I O N A L Qualitative Research Methods Overview OVERVIEW T †¢ †¢ †¢ †¢ †¢ †¢ his module introduces the fundamental elements of a qualitative approach to research, to help you understand and become proficient in the qualitative methods discussed in subsequent modules. We recommend that you consult the suggested readings at the end of the moduleRead MoreEssay Pros and Cons of Using a Case Study in Research2636 Words   |  11 PagesIntroduction Case Study Case study research is an investigation of a â€Å"bounded system† or a case or multiple cases over time through detailed, in-depth data collection involving multiple sources of information (e.g., observations, audio-visual materials, reports, etc.) (Creswell, 1998). During data collection, Yin (1989) recommended six types of data collection for case studies: 1) documentation; 2) archival records; 3) interviews; 4) direct observations; 5) participant observations; and 6) physicalRead MoreQualitative Research Methods5198 Words   |  21 PagesOVERVIEW Qualitative Research Methods: A Data Collector’s Field Guide Module 1 Qualitative Research Methods Overview F A M I L Y H E A L T H I N T E R N A T I O N A L Qualitative Research Methods Overview OVERVIEW T †¢ †¢ †¢ †¢ †¢ †¢ his module introduces the fundamental elements of a qualitative approach to research, to help you understand and become proficient in the qualitative methods discussed in subsequent modules. We recommend that you consult the suggested readings